How to Get Daily Marketing News as an E-Commerce Founder — Without Losing Your Morning

What you'll build

Generic marketing newsletters are written for everyone, which means they're written for no one. A bit of B2B, a bit of brand gossip — and the two paragraphs that actually concern your store buried somewhere in the middle. You need the opposite: depth on the channels that drive your revenue, silence on the rest.

Couldn't Google Alerts do that? Honestly — no. An alert just forwards links that match a keyword, press releases and SEO spam included. MorningMail's agent searches fresh sources every morning, weighs what actually changed, and writes the email itself — full sentences, every claim linked to its source so you can verify before you act.

And your prompt carries your context permanently. Tell it once that you run a home-goods store on Shopify, and every future edition already knows. Launching in France next quarter? Add one line. That's all the upkeep there is.

Step by step: from zero to your first edition

The whole setup takes about two minutes. And every screenshot below comes straight from the real product — nothing is mocked up.

1. Step 1 Open morningmail.ai

   No account yet, nothing to install — the landing page IS where you compose. A friendly press robot introduces itself above one big input, and the paper you're about to fill sits waiting on the right.

   

2. Step 2 Type your topic: E-commerce marketing

   Type E-commerce marketing into that one input. There is nothing to pick and no form to fill — as you type, a draft section forms on the paper beside you, carrying your topic in a tinted badge and the quiet prompt "↵ Enter adds it".

   

3. Step 3 Press Enter — and read what the agent was told

   Here's the setup: type E-commerce marketing into the one big input on morningmail.ai and press Enter. The section lands on the paper beside you carrying a suggested headline and an Assignment that's already written — real prose telling the agent what to go looking for tomorrow morning. You read the exact instruction before an account exists.

   That Assignment is opinionated out of the box: what moved overnight, why it happened and who said it, straight from the source rather than an aggregator. It gets properly sharp once you add your reality. Click it and rewrite: "Focus on Google and Meta ad-platform changes, search updates that affect product pages, and consumer-spending signals for European D2C brands. Skip agency awards and thought-leadership pieces." Or tap one of the one-tap tweaks underneath — "+ skip the hype" appends the sentence for you.

   

   The exact prompt your section starts with

   Something genuinely worth knowing about E-commerce marketing today — one development, why it matters and where the detail lives. Substance over volume.

4. Step 4 Send your free first edition

   Happy with the paper? Hit "Send my free first edition". The sign-up appears right there — the paper never leaves the screen — and asks the only thing it still needs: where to send it. Email and password, or Google. No card, and the first edition is free.

   

5. Step 5 Watch it being written

   Now the desk goes to work in front of you: working out what to look for, searching the web, reading the best sources, writing your section, composing a subject line, handing it to the post. A minute or two later: "It's in your inbox."

   

6. Step 6 Afterwards: the time, the days, the readers

   Everything else lives in the builder, once you have a paper to tune. Set the delivery time (07:00 by default) and which weekdays it runs, add readers — up to 100 — and add more topics the same way you added the first: by typing. Nothing here needs deciding on day one.

   

Get more out of your brief

Name your channels, not just your industry

"E-commerce marketing" gets you breadth. "Meta ads, Google Shopping, email flows and organic search for a home-goods store" gets you a brief that reads like it came from your own team. The agent prioritises exactly what you tell it to — nothing more.

Ask for changes, not trends

Trend listicles are the junk food of marketing media. Tell the agent to report what changed — ad policies, auction mechanics, fees, ranking systems. A change demands a decision this week; a trend mostly demands anxiety.

Match the cadence to the channel

Your template lets you pick the delivery time and the exact weekdays. Ad platforms move daily; consumer research doesn't. My favourite pattern: the marketing brief Monday to Friday, plus one section that digs into consumer trends once a week.

Put a TLDR on top for packing days

Add a TLDR section that condenses the whole email into three bullets at the top. On packing days you read the bullets, on planning days everything — same email, two speeds.

Send it to your co-founder too

Templates support multiple recipients, so whoever runs your ads reads the same brief you do — shared input beats forwarded screenshots. And if your section turns out great, publish it to the community gallery for other founders to subscribe to.

Good sources to anchor your brief on

The agent searches the open web every morning and cites where it read things. These are the sources I'd point it at in your prompt:

• Google Search Central Blog — Google's own channel for algorithm updates, Search Console changes and structured-data requirements — the primary source behind every "Google update" panic post, minus the panic.
• Meta for Business announcements — Where ad-product changes, targeting deprecations and policy updates land first. If your acquisition runs through Instagram or Facebook, this is the source your brief should quote.
• Search Engine Land — Daily trade coverage of search and paid media — fast, sourced reporting on platform changes whenever Google's own posts stay vague.
• Practical Ecommerce — Tools, conversion and operations written for merchants rather than agencies — rare and valuable in a space full of vendor content.
• Think with Google — Google's consumer-insights research: seasonal demand curves, category trends and shopping behaviour you can actually plan inventory against.
• Shopify Blog & Changelog — Platform updates and merchant case studies. If your store runs on Shopify, the changelog alone is worth watching — features appear there before the marketing does.

Frequently asked questions

How much does a daily marketing brief cost?

Your first edition is free — no credit card required. After that you pay per send with credits: each section costs a few, depending on the AI model tier it runs on. And credits never expire, so a slow month costs you nothing.

Why not just set up Google Alerts for my niche?

Because alerts forward whatever matches a keyword — you still open, skim and judge every link yourself. MorningMail inverts that: the agent reads fresh sources each morning, discards the noise and writes you a short memo with linked sources. You keep the judgement, lose the tab-hopping.

Can the brief focus on my specific niche, like fashion or supplements?

Yes — that's exactly what the Assignment is for. Mention your category, your market and your channels, and every morning's research is filtered through them. The more specific you get, the less generic the brief.

I don't need marketing news daily. Can I get it weekly?

Sure — you pick the weekdays per template, so a Monday-only send works just as well as a daily one. Many founders go daily during a launch and drop to twice a week once things settle.

Does the brief work in languages other than English?

Yes — the agent writes in the language of your prompt. Instructions in French get you a French brief. The interface itself is available in English and German.